HAKUNA WEAR | Website SEO Overhaul + Pinterest
Overview: Hakuna Wear felt stuck in their marketing efforts. While they had a nice website and were building their social media following, they weren’t getting the sales they needed or return engagement.
Goals: Create a community around their brand and increase website traffic and sales.
Plan of Action: Revamp their Shopify website and blog, implementing a targeted SEO strategy. Update their Pinterest page to mirror the keyword strategy from their website. Work with Hakuna Wear to build a consistent content calendar for blogs, newsletters, and social media platforms.