WILLIAM ROBINSON | Wix Premium Website Updates and SEO Strategy, Content Creation + Twitter Management
Overview: Author came to us for help marketing his book of poetry and reaching his target audience.
Goals: Create a community of followers and grow book sales.
Plan of Action: Due to the political nature of his book, options for social media engagement and ads are limited. Create a grassroots marketing strategy by reaching out to bloggers, content creators, influencers, and authors to get book reviews and sign up for email list. Twitter account set up and management. Update Wix Premium website and create an SEO and content strategy.
Results: In two months, Twitter following increased from 0 to 1100 followers with no paid advertising. Review outreach produced 20% lead generation performance.