Many online small business owners in 2020 know the importance of SEO and having the proper keywords
but there remains one big problem...

they don't know how to conduct the research to find the keywords to target on their website, or think they have to hire an agency and spend hundreds (sometimes thousands) of dollars.
The Problem
Conducting keyword research seems like too big of a task.
Conducting keyword research is something they have to spend hundreds of dollars on with an agency to do it correctly.
They do not know how to conduct keyword research.
They don't know where to start to conduct keyword research.
Fortunately, we have taken the mystery and stress out of keyword research for you.
Introducing...
The Keyword Research
Planning System
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Keyword Research Editable Template
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Step by Step Tutorial
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Planning for All Niches and Industries
Want a Sneak Peak?

Understand Keyword Research
Get guiding questions to help you target your big key phrases.
Conduct Effective Keyword Research
Eleven small digestible steps with screenshots and images to guide you.
Editable Planning Template
This spreadsheet is the life-blood of your new keyword research campaign.
Time Tested
Pro Tips
Eleven small digestible steps with screenshots and images to guide you.
Hey! We're Hilary and Kim


California Lifestyle Marketing is the culmination of many years of labor. Hilary on the design and social media front, and Kim on the SEO and web development front. We created California Lifestyle Marketing to bridge these offerings into a full service digital marketing agency and to help small businesses grow, all while each working full time jobs.
Our goal is to make digital marketing accessible--to empower the small business owner to take on digital marketing on their own. Which means more money in their pockets. More money to invest in their businesses. More money for vacations, childcare, date nights. More money for self-care.
We get it. It's not easy to invest in a digital product. You want to invest in something of quality, something that you can follow, and something that will get you results. While we cannot guarantee you will end up on page 1 of Google, we can tell you that everything we have put out we have tried and used ourselves with many clients. Our products come tested by small businesses just like yours.
You're READY for this if
Deep down you know you CAN do this.
You are passionate about your business and ready for it to be easier.
You are an action-taker.
You are willing to show up for your business.
You believe showing value and trust to your customers is important.
You're NOT ready for this if
Deep down DON'T think you can do this.
You are skeptical that it won't work.
You are not an action-taker.
You are unwilling to show up for your business.
You don't believe showing value and trust to your customers is important.