• California Lifestyle Marketing

Female Founders Series: Jessica Boynton


Meet Jessica, founder and creator of Hakuna Wear, a swimwear line that not only supports your active lifestyle but also does good for the environment and helps others.


How did Hakuna Wear come about?


Hakuna Wear was started after an un-empowering tropical surf trip filled with wardrobe malfunctions and no pockets for a hotel key or cash to get around. I took my love of surfing, PhD in chemistry, and passion for fashion to develop innovative swimwear with no worries. Our suits have pockets to stash your essentials, are surf-tested in overhead surf to stay put, and are made with recycled and plant-based fabrics. All designed in the heart of San Diego, California, USA.


What is your favorite part of having your own business?


I have never been happier while working, it feels amazing to know that I am working for my dream. Every time someone tells me that they feel more comfortable in their skin because of their swimsuit it makes all the long hours worth it.


What are the struggles of having your own business?


For me it is constantly second guessing my decisions and whether or not they align with what our customer wants. I often wish I had a business partner to bounce ideas off of that brought a second set of skills and time to the table.



What is your business philosophy?


Be free to be you!


What inspired you to start Hakuna Wear?


Surfing and the surfing community inspired me. It is such an amazing community to be a part of and the more I got into it, the more I wanted to contribute to solving some of the community’s needs, like the need for innovative swimwear for surfing.


What are some of your passions and hobbies outside of your business?


I have too many! You have probably figured out that I love fashion and surfing, but I also read, dance, cook, and run. And is taking bubble baths a hobby?


Any advice to other female entrepreneurs out there?


Keep asking for help—I have found so many people willing to help me on my journey.

What are your goals for you and Hakuna Wear? Where are you headed and do you have anything exciting coming up?


We want to represent the international surf community as a brand and we have some exciting ways to make that happen. We are starting with a global ambassador program and we are also planning on launching a crowd-sourced design platform so our customers can design their own swimsuit.


Want to find out more about Hakuna Wear? Follow along on Instagram and Facebook.


Be sure to keep checking back for more Female Founders interviews on our blog! And if you'd like to be featured, just schedule a strategy session with us.

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