Check out this strategy session brief with the Olivia Coleman Agency and sign up for your own free strategy session!
The Olivia Coleman team came to us needing a way to market their online class offering and boost web presence. They needed to be able to expand brand awareness quickly and efficiently since they are a small team.
Ahead of the meeting, we took a deep dive into the website and determined key priority items. Additionally, the Olivia Coleman Agency team answered a few questions about goals and marketing efforts and sent us the answers in advance.
The Meeting and The Digital Marketing Strategy
At the meeting, we talked to more about the questions they answered ahead of time, we went over an SEO report, and prioritized next steps for them, including:
1- Create a blog and write articles regularly to build value for your audience.
2- Create page titles and meta descriptions for each page for search engines and connect site to Google Analytics.
3- Send out a regular newsletter to subscribers with your content.
4- Start a sales funnel for up-selling potential clients.
5- Decide on your target keywords and add more text on the homepage targeting these keywords.
We also dove in to specifics on how to do certain things, and gave tips for apps and other tools to use to streamline processes. Additionally, we sent over a checklist after the meeting!